Dubai World Icon was launched in January 2016, with the aim of becoming a leading platform to identify Dubai’s areas of success, as well as promoting it both regionally and internationally. As a city that has attracted large scale business and tourism in such a short span of time, highlighting the Emirate’s journey to being one of today’s global players, is certainly one that draws great interest. The initiative is dedicated to H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in celebration of His 10th anniversary as Ruler of Dubai.
With the announcement of 2016 being the Year of Reading, one of the first projects under this programme will be the ‘Dubai – World Icon Encyclopedia’, the launch of which will be held at Dubai World Trade Centre. The encyclopedia will cover the most important secrets of Dubai’s global excellence and leadership, and will consist of 12 volumes, each covering a pivotal topic on Dubai. Content will be created by leading experts, media specialists, writers and intellectuals to ensure each topic is covered to the highest standards.